Insta InfluenceOn Best Wedding Guest Dresses

With the national average cost of a wedding being $33,000, according to The Knot 2025 Real Weddings Study, brides want their special day to resound through social media.

Instagram and Pinterest are two visually stimulating resources for couples planning their nuptials. Online purchasing is just the way we operate today even for wedding planning. When social media gives you visual promise of the world of possibility, it becomes a sort of unspoken competition.

Among the few certainties in life, no bride on record has said, “I want my wedding to be less impressive than my friend’s was.”

It’s not just about the most artistic wedding cake or the signature cocktails. It’s not only about the band and bouquets. It’s about Instagrammablesettings within your wedding ceremony and especially your reception that inspire guests to snap a photo and pass it on…on Insta.

The first Insta moment for guests is the venue entrance. It may not be a church or country club. Maybe your day is celebrated at a vineyard, tulip farm orguest ranch with arches and drapes of flowers and vines, candles or 10-ft-tall shepherd’s hooks supporting chandeliers. Take it from us, no guest considers the moment they sign an old-school guest book to be Instagrammable.

Brides and Grooms: Give your guests visual inspiration they can play off when snapping informal shots they Insta to the world.

Guests: Sniff out the details. Consider an up-close shot of the fabric of your wedding guest dress. Or your bejeweled handbag. A tight photo of your ankle and new heels. The details are what add up to the whole picture.

An Instagrammable dress can be any length, any color or pattern, any style. The Insta attraction is the breeze fluttering at your cap sleeves, your date’s hand on your waist as you swirl over the dance floor, confetti falling from the ceiling onto your lap, a raised glass on a backdrop of the oversized bow on your decolletage. Details. More details.